Homeowner Marketers
Homeowner Marketers

Website & SEO Services for Painting Contractors

Your website should book estimates. Every month.

We build websites that turn homeowners into estimate requests, then run the SEO that keeps new ones finding you on Google, Maps and AI search.

See the work ↓

A website you own · Live in about 30 days

Estimates bookedThis month
0estimates
MTWTFSS
New estimate requestExterior repaint · from your website
now
Cost guide downloadedExterior painting · new lead
4m
Color scheme savedLiving room · new lead
18m
Map rank improved8.66 → 4.38 avg. rank
1h
ReportingPRO36 leads · 11.39% conversion
today
345

Website form fills a month

OVO Painting
29

Form-fill leads in the first 30 days live

Swift Painting
★★★★★

"The price is well worth it! I'm excited by the progress we are seeing!"

Ranger Painting
The problem

Your work is better
than your website shows.

Homeowners find you on Google, Maps and ChatGPT. They check your site. Then they call the painter who looks more established.

Why they leave without calling

Slow on a phoneThey're gone before it loads.
No reason to pick you"Why this company?" goes unanswered.
No prices, proof or next stepNothing tells them what to do.

You never see them leave.

You just see gaps in the calendar.

None of your vendors could answer one question: how many estimates did your site produce last month?

The fix

Everything you pay for
ends up on your website.

Every channel ends in the same place. That's where a homeowner decides if they feel confident choosing you. It's usually not a traffic problem. It's a confidence problem.

Truck wraps Yard signs Meta ads Yelp Referrals Direct mail Google search Google Maps ChatGPT
yourpaintingcompany.com
EstimatesFrom every channel
you already pay for
500visitors

Not sure? Check Google Analytics, or we'll find it with you on the call. Illustration only, not a forecast.

Leads per month, same traffic
Typical site · 1%
5
What we build toward · 5%
25

Same visitors. Five times the leads.

What homeowners need to see

Four answers
before they call.

We've traveled the U.S. interviewing homeowners about why they hire. Before they reach out, they want four answers. A site built to convert gives them all four.

"Are they any good?"Portfolio gallery with a before-and-after slider and a filterable project list

Real projects and reviews

Before-and-afters, the town each job was in, and your reviews, up front. Homeowners see work like theirs, near them.

"What will it cost?"Ranger Painting exterior cost guide page

Cost guides

Real price ranges for your core services, and what drives the number. Answered in your brand, not a lead site's.

"Will it look right?"Color visualizer result: original room beside the AI preview, with a Sherwin-Williams color schedule

A color visualizer

They upload a photo and see their own home in Sherwin-Williams and Benjamin Moore colors.

"What happens next?"
Two-step estimate form on mobile

A short form and a clear next step

Two steps, big type, address autocomplete. No hunting for how to book.

Answer all four, and more of the traffic you already get becomes estimates.

How we work

Half traffic.
Half conversion.

SEO shops chase rankings. Web shops chase pretty. We do both, because rankings only matter when they turn into estimates.

Traffic

Show up where homeowners search

Quality traffic, not vanity keywords. The searches that end in an estimate, for the work you want more of.

  • Google Business Profile and Yelp, managed monthly
  • Pages built around the services and areas you want to grow
  • Answer-first content that AI search can quote
  • Map and keyword tracking, so you see rankings move
Conversion

Turn visitors into estimate requests

Every design call is about one thing: getting the visitor to book.

  • Estimate form built into the hero on every page
  • Mobile layouts made for thumbs and older eyes
  • Cost guides and a color visualizer for early researchers
  • Every lead routed to your CRM in seconds

The strongest signal you can send Google is a form fill. So that's what we build for.

Conversion · Mobile

Built for
the thumb.

Most of your traffic arrives on a phone, straight from an ad or a search. Nobody reads a wall of text there. So we cut the choices down to the one we want them to make.

Swift Painting mobile homepage with sticky call and book buttons
1The buttons never leaveCall and Book stay pinned to the bottom of every screen.
Swift Painting mobile menu with four options
2Four choices, not fortyBook, services, cost guide, visualizer. The one we want is gold.
Swift Painting two-step estimate form on mobile
3Tap book, the rest disappearsA two-step form with address autocomplete. Big type, no distractions.

Swipe →

yourwebsite.com
Swift Painting desktop services menu with services, service areas, cost guides and the color visualizer
Conversion · Desktop

Desktop is
research mode.

So we give researchers more, and keep the booking button in view the whole time.

  • Only four menu items: services, portfolio, reviews, resources
  • Every service and service area, one hover away
  • "How did you hear about us?" on every form, so you know which channel paid off
Traffic · AI search

Answers first.
That's what AI quotes.

Homeowners now ask ChatGPT, Gemini and Claude, "Who's the best painter near me?" AI answers favor the business that answers homeowners' questions best. So the real questions (price, timeline, deposits, insurance) sit near the top of our pages, not buried in an FAQ.

GoogleBusiness Profile posts and optimization, every month
YelpPosted to monthly. It also feeds Apple Maps
yourwebsite.com
Common Questions Baton Rouge Homeowners Ask, answered on Swift Painting's homepage
For the homeowner who isn't ready yet

Capture the
researchers too.

Most visitors aren't ready to book today. These four turn them into leads now, instead of losing them to the next tab.

OVO Painting interior cost guide Ranger Painting exterior cost guide Durahome Painting cabinet cost guide
Branded cost guides

"What will this cost me?" answered, in your brand

Custom cost guides for your core services. Homeowners fill out a short form to download one. That's a lead from someone still researching.

Color visualizer result: original room beside the AI preview, with a Sherwin-Williams color schedule
Color visualizer

They see their own home in new colors

Homeowners try Sherwin-Williams and Benjamin Moore colors on exteriors, interiors and cabinets. To download their design, they fill out a short form. Another lead.

Resource library: painting tips hub, a featured guide and two exterior paint articles
Resource library

The topics serious buyers research

New articles every month on the questions homeowners ask before they spend real money. Each one ends with a way to book.

Best paint for brickPaint for vinyl sidingRain and dry timesPrep that makes paint lastHow to hire a painter
FAQ page sorted into six categories, starting with pricing and estimates
FAQs by category

Straight answers before they call

The real questions, answered in your voice and sorted so homeowners find theirs fast. It's also the content AI search quotes.

Pricing & estimatesTimeline & processWarranty & qualityProducts & prepHiring & logisticsSpecialty work
Custom, local design

Looks like it could
only be from your town.

Your projects, your prep standards, your communication, your town. We find what makes you the better choice and build the design and copy around it, so homeowners pick you for more than a discount.

yourwebsite.com
OVO Painting founder section: An Engineer's Discipline, A Craftsman's Care
OVO · Atlanta

An engineer's discipline

The owner's engineering background and Atlanta's magnolia bloom, carried through the whole site.

yourwebsite.com
Ranger Painting homepage: We Don't Take Deposits, with the warbler badge
Ranger · Austin

A protected bird for a protected homeowner

The golden-cheeked warbler is protected in Central Texas. Ranger takes no deposits. So the warbler became their "No Deposits" mark.

yourwebsite.com
Swift Painting: Where Local Pride Meets Color and Community
Swift · Baton Rouge

Where local pride meets color

River, stadium lights and Southern landscapes, in Swift's own colors.

yourwebsite.com
Durahome Painting: Bridging Heritage and Unyielding Craftsmanship Across the Twin Cities
Durahome · Twin Cities

Built like the High Bridge

St. Paul's High Bridge carries Durahome's prep-first promise for Minnesota winters.

yourwebsite.com
Swift Painting call-to-action section drawn over a live oak and bayou illustration
An asset you own

Lean less on
paid ads.

Your website and Google profile become assets you own. They keep producing estimates in the months you pull back on ad spend, and they make every ad you do run work harder.

  • A channel that doesn't reset when you stop paying
  • You don't pay for every visit
  • It gets stronger every month you invest in it
OVO Painting on mobile Ranger Painting on mobile Swift Painting on mobile
What's at stake

The cost of
standing still.

If nothing changes
  • You keep riding Meta's ups and downs.The calendar stays full only while the ad budget stays on.
  • You keep renting your leads.Paying lead services for shared leads, and knocking doors to fill the gaps.
  • You keep losing estimates you paid for.Quality traffic lands on your website and leaves without booking.
  • You get left behind in AI search.Homeowners ask ChatGPT, Claude and Gemini for a painter, and they name someone else.
With a site built to convert
  • Ads become a lever, not a lifeline.Your website keeps producing estimates, so you choose when to spend more.
  • The traffic you already have books.Built toward 5%, not the typical 1%. More estimates from the same visitors.
  • Leads and estimates you can count on.From a channel you own, one that builds on itself.
  • You're built to be the answer.Your site and profiles are set up to be what AI search can find and read.
Why now

Every month you wait is another month of renting your leads.

Your website and SEO build on themselves. The sooner you start, the sooner you have leads and estimates you can count on. Waiting doesn't save you money. It just pushes back the day it starts working.

Reporting

Know what's filling
your calendar.

Leads first. Then why they came. Then where you rank. In that order, on purpose. Rankings matter because they drive leads.

ReportingPRO Tier 1: total leads, form leads, calls and conversion rates
Ricky Deakyne, founder of Homeowner Marketers
Why we built it
"This is how I wanted it when I was on your side of the table, and I couldn't find it."

I've sat inside painting companies running their lead generation, including a painting business doing $15M a year. I've hired and fired agencies. Tried things that failed. Then found what worked. What I wanted was a partner I could lean on, someone who knew painting and knew marketing. I never found that partner, so I created Homeowner Marketers.

$50M+Residential painting sales generated, last 5 years
$100M+Homeowner sales from marketing managed, last 10 years
U.S.-wideHomeowner interviews on why they hire

What working with us feels like

  • A weekly update, without you asking
  • Replies within 24 hours, usually a few
  • A clear reason when results change
  • Someone to call about a new marketing idea

You should never have to chase your marketing partner.

Ricky Deakyne · Founder
Better together

Running ads? Your website
decides how well they work.

Step 1Sees your ad
Step 2Googles you instead of filling out the form
Step 3Checks your projects and reviews
Step 4Calls or fills out your website form

That call or form never shows up in your ad account. Your website is where it's won or lost.

Happy with your ads agency?

Keep them. We'll make every dollar they spend work harder.

Running Meta ads with us?

One team responsible for the whole journey, from the first ad to the estimate.

See how our Meta ads work →
What's included

All the bells
and whistles.

Custom local designYour brand, your market. No templates.
Service & area pagesBuilt around the work you want more of.
Mobile-first conversionSticky buttons, two-step forms, four-item menu.
Branded cost guidesOne per core service, in your brand.
Color visualizerSherwin-Williams and Benjamin Moore loaded.
Portfolio showcaseBefore-and-afters, by service.
Google & YelpProfiles managed and posted to monthly.
Every word writtenWe write it. You approve it.
Three-tier reportingLeads first, then clicks, then rankings.
Leads to your CRMPlus an email to you on every submission.
Rankings protectedPages that already rank keep their address.
Live in about 30 daysSEO starts the day you sign.
Launch when you love itNothing goes live until you sign off.
You own itThe site and your profiles are your assets.
Built for AI searchAnswer-first pages ChatGPT and Gemini can read.
A partner you can callWeekly updates, fast replies.
Is this a fit?

Is this right for
your company?

A great fit if you

  • Run an established residential painting company
  • Know the work you want more of
  • Have crews ready to deliver it
  • Answer new leads fast
  • Can give SEO the months it needs to build

Not a fit if you

  • Need a wave of new estimates this month
  • Are already booked out for months
  • Want the cheapest template site
  • Want someone to promise you #1 on Google

Don't rule yourself out if

  • You don't know your numbers yet. Most painters don't.
  • You've been burned by an agency. Most of our clients have.
  • You don't have a website at all.

We measure success by the right estimates, not just more of them.

Questions

Straight answers.

We aim to launch within about 30 days. SEO work starts the day you sign, not the day the site goes live. And nothing launches until you love it.
It depends on your market and the traffic you already get. If your site already gets visitors, the lift can show up quickly: Swift Painting had 29 form-fill leads in its first 30 days live. SEO builds over months, which is why the best time to start is now.
Rankings bring visitors. The site decides whether they become estimates. OVO Painting already ranked well and was getting about 3 form fills a month. After the rebuild, it's getting around 45.
We map every page on your current site before we rebuild. Any page that already ranks keeps its exact address, so the ground you've gained comes with you to the new site.
No, and be wary of anyone who does. We promise the work, the reporting and the honesty. We measure success by the estimates your site produces, not by one ranking.
Wherever you already work: DripJobs, PaintScout, GoHighLevel, Salesforce or another CRM. You also get an email on every submission as a failsafe, so a lead never gets dropped.
Yes. Your website and your Google Business Profile are business assets you own. They keep producing whether or not you're running ads that month.
No. We write every word, built around what makes you different. You review and approve it.
No. We work only with painting contractors in the U.S. and Canada. That focus is why the cost guides, the visualizer and the page structure already fit your business.
Book your call

Your next customer is
already looking for a painter.

Make sure they find a business they feel confident choosing. On the call, we'll show you where your site is losing estimates, and what we'd build instead.