Painting contractors come to us with marketing problems. We work closely inside of painting firms to turn marketing problems into sales and production problems.
Watch: how the Estimates Pro System fills your calendar with estimates.
No pitch. No obligation. 60 minutes with a senior strategist, not an SDR.
Most painting contractors know the estimate number they need. Almost none can say what it costs to hit it. If you've run ads yourself, or paid an agency this spring and watched the leads go nowhere, you've already felt it.
No research on your best ZIPs, your market, or what competitors run. Spend first, learn on your dime.
It optimizes for the cheapest form fills, not the homeowners who actually pay invoices.
No shows, cancellations, and homeowners who shop you against three competitors before you ever pull up.
The dashboard shows leads, not estimates or jobs, and when the month is off, no one tells you why or what they're doing about it.
Leave it unsolved and it compounds, wasted spend every month, a calendar that won't fill, and competitors who already have a system pulling further ahead.
The Estimates Pro System. Five pillars, one outcome, qualified estimates on your calendar. Tap any pillar to see how it works.
We cross reference IRS income, Zillow home values, and Census data against our own booked job data and score every serviceable ZIP 0 to 100, so we target the homeowners who can actually afford you. We map what your market truly cares about, and tear down your competitors' ads so you stand out instead of blending in.
Without it: you waste spend on weak ZIPs and generic messaging that pulls leads, not qualified estimates.
Every ZIP ranked by income, home value, ownership, education & age
We turn Pillar 1's research into every asset, video, copy, creative, landing pages, and forms, each engineered for the affluent homeowner who pays for premium work (ages 45 to 75, $100K+, exterior, interior, or cabinets done right). Proven campaigns plus custom angles built from your market's real concerns put qualified homeowners in front of your sales team within 14 days. The point isn't more leads, it's that the copy itself filters, making a bargain hunter keep scrolling while a $100K+ homeowner stops and raises their hand.
The homeowners you want don't choose on price, 63% reject the cheapest painter outright. Generic ads speak to everyone, and "everyone" defaults to the lowest price. Building every asset on real, local homeowner research is the only way to consistently produce qualified estimates instead of raw leads.
Without proven reps, you're on the guessing game carousel. Without a research built angle, your ads blend into the noise and "free quote" messaging fills your calendar with price shoppers and tire kickers who never close. Without niche experience plus data, you're left with the new "guarantee" shops (little painting experience, learning on your dime) or legacy agencies (pretty creative, blind to which ad drove revenue or cost). We're the only ones with both, tracked daily in Revenue Pro.
After an estimate is booked, we send trust building emails, texts, and retargeting ads every day until the appointment, so the homeowner shows up warm and confident. Google's 7 11 4 rule: buyers need ~7 hours of engagement across 11 touchpoints in 4 channels before a major purchase. The sale starts before the estimator arrives.
Without it: booked estimates no show, cancel, or shop you against three competitors.
Software we own, no other agency has it. A two way feed sends your estimate & job booked data back to Meta, so it optimizes for buyers, not cheap form fills (Meta says up to 50% better lead quality). Every ad, audience, and ZIP is tracked to real cost per estimate and ROI, updated daily. One number both of us are looking at, so nobody has to guess what's working.
Without it: you never know which ads drive performance, and guessing leads to failure.
Revenue Pro, your source of truth, updated daily
Cost of marketing & revenue by individual ad (ad names blurred for privacy)
A real person who builds the plan with you, then stays on it. They're the glue that makes sure your business actually makes the money back.
Because Revenue Pro shows the whole chain, every month they work it with you and find the one thing holding the plan back, cost per lead, appointment rate, show rate, sales rate, or job size, and own getting it fixed. If it's an ad problem they pull the media team in. If it's your side of the funnel, they work it with you.
You're not getting an account manager who emails you a report. You're getting a business partner inside Homeowner Marketers who is clear on the target and accountable to it right alongside you.
Without it: you get a dashboard nobody interprets, and a bad month nobody explains.
A few of the reviews painting contractors have left Homeowner Marketers. Swipe to read more.
"We're at $1.5 to $2 million a year. There are a few problems we've run into after hiring Homeowner Marketers: we've had to reduce ad spend from overfilling our estimate schedule, we'll need another PM to handle the growth, and consistent daily leads forced us to add a sales rep and an appointment setter. Homeowner Marketers is FORCING our growth, it's inevitable. I've worked with other agencies and I've never been more pleased. They advise, prepare, and perform with high level quality. Hire them if you want the same problems I have."
"If I could rate 6 stars, I would. Hire them. The accountability they have for themselves is incredible, they hold themselves to a higher standard than I would as their client. A few actual texts I've sent them recently: 'Bro, we're booking 4 to 5 estimates a day right now, can't remember the last time my calendar was so full.' 'I have never seen so many lead notifications in my life.' Talk to them if you like money. Highest recommendation."
"We launched a new painting business and first tried running our own Facebook ads, some leads, but very few converted to estimates. After interviewing several agencies, we chose Homeowner Marketers. We signed on 75 days ago and the results were nearly immediate. Since launching, we've consistently received high quality, steady leads. Responsive, knowledgeable, and genuinely committed to our success. Highly recommend."
"Homeowner Marketers is awesome. Super knowledgeable, and you can tell they genuinely care about their clients and the industry. We've gotten great results doing what they've challenged us to do. Highly recommend!"
"The team at Homeowner Marketers are absolute pros. I owe a lot of credit to them for getting my business off the ground, and I couldn't be happier with what they deliver. They're always on top of things and constantly finding ways to optimize. A wealth of knowledge and always open to chat, something you don't find at big marketing companies. Can't recommend them enough."
"I wish I found Homeowner Marketers sooner! This team has been nothing but attentive to my company's needs, and the results have showed it. These guys have been killing it for us, I can't recommend them enough."
"We've been working with Homeowner Marketers for 6 months and I can't say enough good things! They have a strong knowledge of all things marketing and have clearly put in the time to keep our account optimized at all times. Always available, proactively making changes, and a pleasure to work with. I have a hard time trusting marketing partners, but Homeowner Marketers has our full trust!"
"It's refreshing to work with a team that actually understands the goals of my business and isn't just basing results on getting cold leads. They're responsive, they track real metrics, appointments on the calendar, and they're genuinely good people. Highly recommend!"
"Homeowner Marketers is the BEST! We'd worked with a couple different Facebook companies and they never worked very well. Working with Homeowner Marketers has been a revelation and a savior to our business, we wouldn't be able to hit our revenue goals without them."
Most agencies report clicks, leads and impressions. We report the number your business actually runs on, and we put a guarantee behind your ability to see it.
In 30 days you'll know your true cost per estimate, by ad, audience and ZIP,
including where your own funnel is leaking. If you don't, we work free.
We don't guarantee what you close. That's your sales team. We guarantee you'll never write another check without full visibility into your Meta ad performance.
We build the plan with you, then report against it, booked estimates and cost per estimate, never vanity leads. When the number is off, your strategist tells you why and what we're doing about it before you have to ask.
This is what makes that guarantee possible. Every dollar tracked to real cost per estimate and ROI, by ad, audience, and ZIP, inside Revenue Pro, updated daily. We optimize for your cost of marketing %, not cheap clicks. No other painting agency does this at our level.
Leave whenever and you keep everything we built, your ad account, campaigns, creatives, and Revenue Pro reports, sent within 7 business days. No hostage data, ever.
Ricky Deakyne · Founder
Ricky Deakyne was Vice President of Marketing inside eight figure home service companies, including a multi company painting group doing tens of millions a year. He built Revenue Pro, and he built the Estimates Pro System by running real money through real accounts, month after month, market after market.
But pedigree isn't the whole story. The team he's built brings the same thing he does, not just depth, but genuine care for our clients and for each other. That's who's in your corner.
Homeowner Marketers is a Christian owned agency focused on treating others well and making the world a little better. We strive for excellence as a standard, and we fight for those who can't fight for themselves.
"Whatever you do, work heartily, as for the Lord and not for men." Colossians 3:23
These are a few of the causes that matter to us.
Fighting to rescue children from trafficking and exploitation. Every child deserves safety, dignity, and freedom.
standwithorc.org →Life affirming care, support, and resources to pregnant women and families across North America.
pregnancycare.org →Removing financial barriers for families choosing adoption, giving orphaned children a home and a future.
inspiringorphancare.org →Pick a time below. The call is 60 minutes, strategy and diagnosis with a senior strategist, not an SDR. If we're a fit, we'll show you exactly what working together looks like. If we're not, you'll leave with a clear, honest read on what to do instead. We take one painting contractor per market, if yours is still open, now's the time.