Homeowner Marketers — Marketing Built Exclusively for Painting Contractors

Millions Generated for Painters ✦ Home Service Contractors Only — USA & Canada ✦ Under 5-Min Lead Response ✦ AI-Powered Ad Targeting ✦ LLM & Google Ranked Websites ✦ Estimates Booked Evenings & Weekends ✦ RevenuePro — Full Funnel Visibility ✦ Exclusive Territory Per Client ✦ One Agency. One System. One Full Calendar. ✦ Millions Generated for Painters ✦ Home Service Contractors Only — USA & Canada ✦ Under 5-Min Lead Response ✦ AI-Powered Ad Targeting ✦ LLM & Google Ranked Websites ✦ Estimates Booked Evenings & Weekends ✦ RevenuePro — Full Funnel Visibility ✦ Exclusive Territory Per Client ✦ One Agency. One System. One Full Calendar. ✦

The Reality for Most Painters

You're Not Short on Leads.
You're Short on the Right Ones.

Most painting contractors who come to us have already tried marketing. They've run ads, paid for Angi leads, maybe even hired an agency. The problem was never effort. It was three things nobody warned them about.

Wrong Buyers

Shared lead platforms (or even facebook ads) sends you homeowners who are getting 5 bids simultaneously and choosing whoever's cheapest. That's not a lead. That's a race to the bottom.

Right Buyers Who Can't Find You

The homeowner with the $12,000 exterior repaint searches Google, asks ChatGPT, checks a few sites. If you're not there — or your site doesn't answer their questions — they hire someone else. Not because you're worse. Because you were invisible.

Good Leads That Disappear

You're at an estimate at 2pm. A lead comes in. By the time you get back to them at 3pm, they've already booked with someone else. The follow-up gap is where most marketing dollars go to die.

We built one system to solve all three.

One System. Three Layers.

From Invisible to Fully Booked.
Here's How It Works.

Most agencies hand you leads and call it a day. We take ownership of your entire estimate pipeline — from the moment a value buyer starts searching to the moment they're confirmed on your calendar.

Layer 01 — Website & SEO

The Asset That Attracts the Right Buyers

See How We Build It →

Your website is where value buyers make their decision. If it doesn't rank, doesn't answer their questions, and doesn't convert — every dollar you spend on ads is fighting uphill.

We build you an owned digital asset powered by AI insights. We know what your ideal buyers are searching on Google, on maps, and inside AI tools like ChatGPT and Perplexity — and we build your site and content around those signals. When buyers land on your site, they don't leave.

This is your asset. You own everything. It compounds every month — whether ads are running or not.

AI-powered content targeting your value buyers across Google, maps, and LLMs Built to rank inside ChatGPT, Perplexity, and Google AI (AEO/GEO) High-conversion architecture that answers buyer questions and drives contact You own the site, the content, the rankings — forever

Layer 02 — Facebook & Instagram Ads

More Control Over Your Pipeline. More Estimates, On Demand.

See How We Run Ads →

Your website captures homeowners already searching. Meta ads find the ones who aren't looking yet — but whose home needs painting, who live in the zip codes you want, and who have the budget for the job sizes you want.

We use AI insights from millions in managed spend across the painting industry to know what creative, what targeting, and what offer gets a value buyer to raise their hand in your market. Not tire-kickers. Not shared leads. Homeowners who are ready.

Slow January? Turn up the ads. Busy spring? Let the organic system carry the load. You finally have a lever.

AI-powered targeting built around value buyers in your market Exclusive leads — never shared with another painter Creative strategy backed by data across millions in painter ad spend Full control over your pipeline volume

Layer 03 — Appointment Setting

We Book the Estimate. You Show Up.

See How We Set Appointments →

Every lead your ads and website generate goes directly to our appointment setting team. We respond in under 5 minutes — not just during business hours, but evenings and weekends too.

We follow up relentlessly, qualify every inquiry, check drive time so your crew isn't crisscrossing town, and book the estimate directly onto your calendar.

You lift zero fingers. You don't chase. You don't follow up. You don't miss leads because you were on a ladder. You just get the notification: estimate booked.

Under 5-minute response time on every lead Evenings and weekends covered — no leads fall through Relentless follow-up until booked or opted out Drive-time checked so your calendar runs efficiently

The Process

Three Steps.
That's Your Entire Job.

We Build the System

We launch your AI-optimized website, get your Meta ads live, and onboard your leads to our appointment setting team. Up and running within 14 days of signing.

We Run Everything

We manage the ads, write the content, optimize the site, respond to every lead, follow up until booked, and report every metric back to you in RevenuePro — your cost per lead, cost per estimate set, and cost of marketing % at a glance.

You Show Up to Estimates

Your calendar fills with qualified homeowners who are ready to buy. You show up, you quote, you close. That's your job. Everything before that is ours.

"We get things profitable. We get things predictable. Then we scale."

Client Case Study

From 43% Cost of Marketing
to 6.2%. In One Month.

A painting contractor came to us after spending $13,000 in a single month with another agency and generating only $30,000 in sales. That's a 43% cost of marketing. Every job was barely breaking even.

We rebuilt the account from scratch. New creative strategy. Tighter targeting. Appointment setting on every lead.

Before Homeowner Marketers

$13K

Ad spend · $30K in sales
43% cost of marketing

Month One With Us

$80K

Sales generated · $5K spend
6.2% cost of marketing

Residential Painting Contractor — USA

The ads didn't change the business. The system did.

See More Results →

Exclusive Technology Included with every engagement

REVENUEPRO

The only software that shows your cost of marketing down to the individual ad — and sends you a plain-language report every week.

Cost of Marketing by Ad Which ads generate revenue and which burn budget — at the individual ad level.

Cost Per Estimate Set Not cost per lead. Cost per estimate actually booked — the metric that pays your crew.

Revenue by Ad Name Closed job revenue traced back to the exact ad that started the lead.

Weekly Plain-Language Reports What we did, what the data says, what's next. No black box. No spin. Ever.

Live ad performance data from active client accounts Cost of Marketing tracked at the individual ad level

RevenuePro ad card — 2.99% cost of marketing

RevenuePro ad card — 0.86% cost of marketing

RevenuePro ad card — 4.68% cost of marketing

RevenuePro ad card — 8.18% cost of marketing

RevenuePro ad card — 4.91% cost of marketing

RevenuePro ad card — 7.00% cost of marketing

RevenuePro ad card — 7.16% cost of marketing

RevenuePro ad card — 15.04% cost of marketing

RevenuePro ad card — 10.84% cost of marketing

RevenuePro ad card — 14.95% cost of marketing

Included with every Homeowner Marketers engagement. No extra fee. Every team member gets their own login. We send the reports. You focus on running jobs.

Client Voices

REAL FEEDBACK FROM REAL IMPACT

★★★★★

"We are at 1.5-2million a year. There are a few problems that we've run into after hiring Homeowner Marketers. 1. We've had to reduce ad spend due to overfilling our estimate schedule. 2. We've filled our production schedule and are trying to catch up. 3. Consistent leads every day have caused us to have to hire an additional sales rep as well as an appointment setter. Homeowner Marketers is FORCING our growth. It's inevitable. I have worked with other agencies, and I've never been more pleased. Ricky and his team are truly outstanding. Hire them if you want the same problems I have."

Jefferson Thorne — Owner, Roll Call Painting

★★★★★

"Working with Ricky has transformed the trajectory of my business. When I recommend him (which I do often to my colleagues) I tell them partnering with Ricky is one of the greatest investments they will ever make in their business. I know it has been for me."

Jack Magee — Owner, Trailblaze Paints

★★★★★

"Ricky is the BEST! We have worked with a couple different Facebook companies and they never worked very well. Working with Ricky has been a revelation and a savior to our business. We wouldn't be able to hit our revenue goals without Homeowner Marketers."

Forrest Jensen — Hill Country Painting

★★★★★

"Ricky is the man! It's refreshing to work with someone who actually understands the goals of my business and isn't just basing his results on getting cold leads for us. He's responsive, tracks real metrics (appointments on the calendar) and is just a genuinely good person. Highly recommend!"

Bruce Byrnes — Exemplary Painting

★★★★★

"Working with Homeowner Marketers has been a game changer! In just our first two weeks working with them we had over 35+ leads! I could not be happier with how quickly we have gotten results and how much quality those leads have been."

Matthew Johnson — Swift Painting

★★★★★

"Ricky has an honest and extremely effective approach to marketing. Not only has he helped me set up ads with great success, but shared invaluable knowledge and resources that will propel my business to crush our goals this year. Every dollar I spend working with him I consider an investment."

Daniel Zeuli — Owner, Zeuli Paints

See All Client Results →

The Heartbeat

Built With a
Larger
Calling.

Homeowner Marketers is a Christian-owned marketing agency focused on one thing: treating others well & making the world better.

We believe in striving for excellence as a standard. We also believe in always improving to better serve you and others.

"Whatever you do, work heartily, as for the Lord and not for men, knowing that from the Lord you will receive the inheritance as your reward."

Colossians 3:23–24

We stand for fighting for those who cannot fight for themselves.

Child Trafficking

Operation Rescue Children

Fighting to rescue children from trafficking and exploitation. Every child deserves safety, dignity, and freedom.

standwithorc.org →

Supporting Pregnant Women

Carenet

Providing life-affirming care, support, and resources to pregnant women and families across North America.

pregnancycare.org →

Funding Adoptions

Anna Cheri Foundation

Removing financial barriers for families choosing adoption, giving orphaned children a home and a future.

inspiringorphancare.org →

Your Calendar.
Full of the Right Homeowners.

You're Not Short on Leads.
You're Short on the Right Ones.

Wrong Buyers

Right Buyers Who Can't Find You

Good Leads That Disappear

From Invisible to Fully Booked.
Here's How It Works.

The Asset That Attracts the Right Buyers

More Control Over Your Pipeline. More Estimates, On Demand.

We Book the Estimate. You Show Up.

Three Steps.
That's Your Entire Job.

We Build the System

We Run Everything

You Show Up to Estimates

From 43% Cost of Marketing
to 6.2%. In One Month.

Before Homeowner Marketers

Month One With Us

REAL FEEDBACK FROM REAL IMPACT

Built With a
Larger
Calling.

Stop Guessing.
Start Showing Up
to the Right Estimates.

Your Calendar.Full of the Right Homeowners.

You're Not Short on Leads.You're Short on the Right Ones.

Wrong Buyers

Right Buyers Who Can't Find You

Good Leads That Disappear

From Invisible to Fully Booked.Here's How It Works.

The Asset That Attracts the Right Buyers

More Control Over Your Pipeline. More Estimates, On Demand.

We Book the Estimate. You Show Up.

Three Steps.That's Your Entire Job.

We Build the System

We Run Everything

You Show Up to Estimates

From 43% Cost of Marketingto 6.2%. In One Month.

Before Homeowner Marketers

Month One With Us

REAL FEEDBACK FROM REAL IMPACT

Built With aLargerCalling.

Stop Guessing.Start Showing Upto the Right Estimates.

Your Calendar.
Full of the Right Homeowners.

You're Not Short on Leads.
You're Short on the Right Ones.

From Invisible to Fully Booked.
Here's How It Works.

Three Steps.
That's Your Entire Job.

From 43% Cost of Marketing
to 6.2%. In One Month.

Built With a
Larger
Calling.

Stop Guessing.
Start Showing Up
to the Right Estimates.