Hours: Full-time, Monday-Friday, 9am–5pm CST Compensation: $80,000 base salary + performance incentives (OTE $90,000) About Homeowner Marketers Homeowner Marketers is a performance-driven marketing agency specialising in painting businesses across the United States. We manage high-spend accounts and take full ownership of lead generation for our clients.

We don’t build “good enough” campaigns. We build systems that win, consistently, predictably, and at scale.

In this role, you will be able to see estimate set rate and cost per estimate set (among many more data points) to optimize lead flow and quality for painting businesses. Said another way: you will have more data that you've ever had with a service based client to hit targets. And we expect you to blow us and our clients away with these tools.

This role is for a senior, experienced Meta Media Buyer who takes pride in performance, ownership, and being excellent at their craft.

The Role As a Meta Media Buyer at Homeowner Marketers, you will be responsible for strategising, executing, and optimising Meta ad campaigns across multiple painting business accounts, each spending $50,000+ per month.

You will be working inside a market where nuance matters, seasonality, lead quality, service areas, and booking capacity all impact performance. Prior experience in home services advertising is essential. Prior experience with painters is preferred.

This is not a junior or learning role. You will be trusted to run meaningful budgets, make real decisions, and own results. What Success Looks Like in This Role - Success is clear and measurable: - Consistently strong lead volume at controlled CPLs - Clear performance targets, forecasts, and benchmarks per account - Confident decision-making at higher spend levels - Scalable wins, not one-off spikes - Fully owning and elevating the creative strategy, testing strategy and scaling strategy. You are creative, disciplined and also process-oriented. - Continuous improvement through disciplined testing and iteration Who You Are You are a top-performing media buyer who cares deeply about results and reputation.

You are:

Competitive by Nature You take pride in your work. You want to be among the best in your role and want the company you represent to be the best in its category. You lose sleep over not having solutions to hit targets.

Disciplined & Data-Led You respect proven strategies, use historical data to guide decisions, and understand how to test efficiently without creating chaos.

Creatively Strategic When something works, your instinct is to iterate, improve, and scale it. Your creativity is focused on performance, not novelty. You also understand mass testing is essential, yet know how to manage finding additional working concepts with the budget you have.

Numbers-Driven You are clear on success metrics. You understand that lead volume and CPL are the core levers and you use numbers to control outcomes.

Hungry to Learn & Research-Driven You are constantly looking for better ways to win and have invested, completed and tested strategies from many courses learning how other high level buyers operate. You study historical account data, research what works in other markets, learn from strong buyers, and actively look for breakthroughs that create leverage.

Experienced & Proven You’ve been managing Meta ad campaigns for at least 5 years, have managed and retained $50K+/month clients, have managed over $10M in total ad spend and know most of the strategies that work in Meta Ads. Note: 3 years is acceptable if you have specifically worked with painting contractors in the United States.

Experience Requirements - Proven experience running Meta ads for home services businesses (painting experience strongly preferred) - Proven experience managing $50,000+/month ad spend per account - Strong Meta Ads experience at a strategic and execution level - Experience generating leads for home services or local businesses - Ability to manage multiple high-spend accounts simultaneously - Comfortable owning performance and results What You’ll Be Responsible For - Strategizing and executing Meta ad campaigns for painting businesses - Managing and scaling $50K+/month+ ad spend per account - Monitoring performance daily and optimising based on data - Leading creative testing and iteration strategies - Collaborating internally to improve overall account performance - Owning results across your assigned accounts

Additional Benefits (after probationary period) - Holiday PTO - Five days paid vacation after six months of tenure. Your resume clearly outlining your experience as a Meta Media Buyer A cover letter why we should consider you. A loom video explaining: - Why is this job could be a perfect fit for you / Why you are good for us? - Ad spend levels you’ve managed - Industries or markets you’ve worked in - Examples of results (lead volume, CPL, scaling wins, etc.) Applications without clear, relevant experience managing high-spend Meta accounts will not be considered.

We are looking for experienced operators who are confident in owning results, not generalists or junior buyers.

Note: all media buyers come in on a part-time, contract, probationary period so we can experience their performance before the full-time, salaried roles are offered.