MEET YOUR FACILITATOR - AN experienced home services marketing executive
Before starting Homeowner Marketers, owner & Founder, Ricky Deakyne, served as a marketing executive for two national home service companies.
He has generated tens of millions of dollars in revenue for home service companies and deeply understands what compels homeowners to buy services for their homes.
The masterclass format
The facebook advertising masterclass is an 8-week training program delivered via zoom where you will meet once a week in a cohort of 4 or less people.
Homeowner marketers faciliates each week's session in a personal, small attendee teaching environment so you have direct access for questions as you embody what it takes to advertise like the pros.
live 90-minute Zoom sessions
Each week, your group will meet live with us for each sessions facilitation. Each session will last 90 minutes.
8 weeks of personalized training
You will meet once a week for 8 weeks so we can ensure you have the capacity and time to learn the session contents and complete the homework from each session.
recordings to refer back to
You will have access to the slides and recording from each session so you can refer back to when completing homework or refreshing on a specific topic.
SESSION 1: BUILD OUT IDEAL CLIENT PROFILE
In this session, you will be given the ideal client profile system and step by step guidance to identify and document your ideal client profile in our first call. This will be the foundation on which you build out all of your content and will propel ahead of your competition.
SESSION 2: BUILDING THE FRAMEWORK
In this session, you will also be given the Facebook Advertising Management System with step by step guidance so you have an already created system for planning, budgeting and reporting for your facebook advertising.
SESSION 3: CONTENT DEVELOPMENT
In this session, you will be given a content generation framework and content tool to write compelling copy and choose compelling media that attracts your ideal customer (the work you did in session 1).
SESSION 4: TESTING HOOKS & CREATIVE
In this session, you will create your audiences, set up your campaigns, ad sets and ads and push it all live. Not only that, but we will provide you with three different, high-quality blog posts for you to lightly edit and implement on your website for your awareness campaign.
SESSION 5: LAUNCH LEAD CAMPAIGNS
In this session, you will understand how to consistently move testing top performers into new lead generation campaigns and you'll oleave the session with: lead generation campaign(s) that are live, KPI's to determine success and the process to ongoingly manage testing campaigns and lead generation campaigns.
SESSIONS 6-8: CAMPAIGN OPTIMIZATIONS
In these sessions, you will be given real-time feedback on your campaigns so you can improve performance while still being enrolled in the masterclass. You'll leave these sessions with the opportunity to test what you've learned while still having access to the your coach. Additionally, guidance on how to make improvements to existing campaigns and solutions to questions that are currently leaving you stuck.
THE MASTERCLASS SESSIONS
This 8-week masterclass will not only teach you or a team member how to advertise effectively on facebook, but it will provide you solid principles that you can apply across all of your marketing to generate more leads and revenue. Imagine being able to fully embody facebook advertising like the pros so you can DIY or hire exceptionally. The cost is only $2,000 for the entire course to learn it like the Pro's.
- 12 hours of action-packed content
- Core concepts of facebook advertising
- Direct access to us for any troubleshooting
- Templates & Cheatsheets
- Step-by-step walkthrough in each session
- Marketing principles to apply in all of your marketing
REGISTER FOR THE UPCOMING MASTERCLASS
Our clients gain back control of generate lead generation so they can grow their businesses and put more cash flow in their pockets.
DEDICATED TRAINING WORKSHOPS ONCE A WEEK
We're in it with you for eight weeks, ensuring you're retaining the training so you can have success when the masterclass is over.
DEDICATED SUPPORT TO EMBODY THE CONTENT
We care that you learn the content. If you have any questions on implementing the material, just reach out!
PROVEN METHODS TO WORK FOR SERVICE BUSINESSES
We've generated millions in revenue from facebook ads and these methods really do work!
WE'VE BEEN PRIVILEGED TO TEACH REALLY SPECIAL BUSINESS OWNERS.
Read more (below) to discover the transformations they've experienced working with us.
Working with Ricky has transformed the trajectory of my business. When I recommend him (which I do often to my colleagues) I tell them partnering with Ricky is one of the greatest investments they will ever make in their business. I know it has been for me.
Jack Magee
Owner, Trailblaze Paints
I was referred to Ricky by one of his past customers and cannot be happier with the training. I went into the training having tried Facebook advertising with lackluster results and no framework about how to manage and run ads. Ricky clearly lays out a straightforward, effective system for creating, running, scaling Facebook ads for your business. He is a great teacher, happy to answer all questions (no matter how basic they may be) and operates with TREMENDOUS integrity. I would certainly recommend Ricky to anyone seeking an effective framework for running Facebook ads.
Mark Vella
Owner, Maxwell Painting
Ricky has an honest and extremely effective approach to marketing. Not only has he helped me set up ads with great success, but shared invaluable knowledge and resources that will propel my business to crush our goals this year. Every dollar I spend working with him I consider an investment, and I would encourage anyone to run, not walk to work with him.
Daniel Zeuli
Owner, Zeuli Paints
Ricky's mentorship and invaluable marketing advice is transforming my marketing and my business. I have not only gained leads and grown my funnel, but have also been empowered by his knowledge and expertise which inspires how I now build relationships with each client. For example, one day after my weekly call with Ricky, I was able to close on 3 sales the next day that had been pending for weeks by utilizing his coaching.
Rachel DeSando
Speech for Life Therapy
Frequently asked questions
These are the common questions we get asked about the masterclass.
WHY IS the format 8-WEEKS IN A ZOOM FORMAT VS ONLINE in case I want to get through it quicker?
The masterclass' intention is for you to learn, then embody how to advertise like the pros. Each session includes robust learning principles accompanied by homework so you can embody how to advertise on your own. Many attendees also see each weekly meeting as an accountability tool to stay on track when life gets busy.
Will I have access to recordings and slides?
Yes! Slides and recordings will be sent out within 48 hours of each session!
Is the masterclass one-on-one or in a group setting?
Your masterclass will be delivered in a small group setting of no more than 4 attendees so your learning is personalized and you can ask all of the questions you need to. This also gives us the opportunity to get to know you and your business so we can serve you better.
will i receive a refund if i need to cancel before the masterclass begins?
Yes. If you need to cancel for any reason before the masterclass begins, we will refund you the full $2,000.
am i eligible for a refund after the class begins?
Unfortunately no. We go all-in starting in session 1 with our attendees with the proprietary training and resources we provide.
WHAT MAKES YOU QUALIFIED TO TEACH A FACEBOOK MASTERCLASS?
We've generated millions of dollars in revenue from facebook ads and understand how to help service businesses acheive success on facebook.
how much time do i need to dedicate EACH week for the next 8 weeks to this?
You will need to dedicate 3 hours total a week. 90 minutes each week for the sessiona nd another 90 minutes for the homework.
DO YOUR ATTENDEES ACTUALLY 'GET IT' AND ARE ABLE TO DO THIS ON THEIR OWN AFTER GOING THROUGH THE CLASS?
Yes! Here is one of our testimonials: "The idea of learning all this was scary but you’ve been such a help with explaining things and breaking it down one step at a time. I enjoy our calls and working with you. I believe that with Facebook ads using your methods we’ll be doing over 1 million annually this year or next year."
HOW DOES SCHEDULING WORK?
Once you register and pay, we will reach out within 1 business day to request days and times that work best for you. Our team then coordinates and schedules the day and time to meet with you and your cohort for the next 8 weeks.
How soon can i start once i've registered?
We will contact you within 1 business day once you have registered to have you scheduled. We can typically start attendees in new masterclasses within two weeks from when they register.
About HOMEOWNER MARKETERS
Homeowner Marketers exists to help position its clients into a category of one with homeowners so scaling isnt an issue.
our core focus
Our core focus is very simple. It is to position your business as the #1 choice to your ideal client so you have a marketing program that predictably generates quality appointments.
OUR GUIDING PRINCIPLES
1. Place God First In All We Do
2. Be a Blessing To People
3. Trust God to Meet Our Needs
4. Strive for Excellence
our values
1. Give more than what is expected.
2. Make it simple to understand.
3. Be where your feet are.
4. Honor God.
WHAT MAKES US DIFFERENT
1. We've managed marketing operations for national home service businesses generating $30MM+ in annual revenue.
2. We've traveled the country interviewing homeowners to discover deeply why they buy home services.
3. Your business growth is personal to us.
4. Our systems are built on solid and tested principles instead of youtube university.
Homeowner Marketer's FOUNDER, Ricky deakyne and his wife, Kristin and their three children: Noah, Bella & Luna
© Copyright 2025. Farmhouse Brands LLC dba Homeowner Marketers. All rights reserved.
This site is not a part of the Facebook, Instagram or Meta websites. Additionally, this website is not endorsed by Facebook in any way. FACEBOOK, INSTAGRAM and META are a trademark of FACEBOOK, Inc.
This site is not a part of Google, Youtube or any company wholly owned by Google or Youtube. Additionally this website is not endorsed by Google or Youtube in any way.
IMPORTANT: Earnings and Legal Disclaimers
Individual results will always vary and yours will depend entirely on your individual capacity, work ethic, business skills and experience, level of motivation, diligence in applying any Farmhouse Brands LLC via Homeowner Marketers programs, the economy, the normal and unforeseen risks of doing business, and other factors.
Ricky Deakyne & Farmhouse Brands LLC dba Homeowner Marketers, are not responsible for your actions. You are solely responsible for your own moves and decisions and the evaluation and use of our products and services should be based on your own due diligence. You agree that the Farmhouse Brands LLC dba Homeowner Marketers are not liable to you in any way for your results in using our products and services.